Bridge Road Brewers Promotes Festival That’s ‘Music To Your Beers’ In Campaign Via By All Means
Bridge Road Brewers are encouraging city folk to head to Victoria’s high-country this March to soak up some of the freshest beer and bands in a campaign for the High Country Hop Festival via creative agency, By All Means.
Featuring a lineup of some of Australia’s most progressive brewers and musical acts, the High Country Hop (now in its sixth year) promises to pair your afrobeat with your gose, your melodic pop with your IPA in Australia’s premiere beer/music festival.
‘Bridge Road Brewers created The High Country Hop six years ago as a celebration of the hop harvest and a chance for aficionados to taste the freshest beer they could get their hands on. Six years later it’s evolved into a celebration not just of beer, but of Australia’s freshest musical acts,’ said Bridge Road Brewers Head of Events, Cameron Bird.
Staged for the first time on Beechworth’s picturesque village green, the campaign runs across radio, press, digital and social.
The High Country Hop, presented by Bridge Road Brewers, runs Saturday 27 and Sunday 28 March.
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